The network of the Moroccan subsidiary of the lozenge adds two new strings to its bow with the inauguration of a concession in Beni Mellal and the installation of an agent to Fkih Bensaleh.

Renault Commerce Maroc (RCM), leader of the national automobile market, intends to remain so, relying in large part on the striking force of its commercial network. Following the commissioning of six new performances in the cities of Rabat (Hay Riad), Tangiers (Melloussa), Benslimane, Dakhla, Larache and Midelt, the commercial subsidiary of the diamond group is expanding its network by investing in two other cities: Beni Mellal and Fkih Bensaleh.

Carrying a familiar name to customers in the region, Afourar Auto promises to serve customers' mellalis "in compliance with the quality standards of the manufacturer. Bi-brand (Renault and Dacia), this 3S concession (sales, after-sales, parts) was built on an overall area of 15,000 m² and required an investment of about 40 million dirhams. For its part, the direct agent Hbid Auto, plays the card of the proximity being located at Fkih Bensaleh. Even with its small area (1,500 m²), this showroom, which has cost almost 9 million dirhams, represents a significant challenge for Renault-Dacia in this locality.

In total, and after these last openings, "Renault Commerce Maroc has the most extensive network in Morocco with: 5 branches, 18 concessions and 30 agents," says a press release from the subsidiary. Led by Mohamed Bennani, current Director of Sales and Network of RCM, "this strategy of territorial coverage demonstrates the Group's willingness to respond as best as possible to the demands of these customers in Morocco, while being closer".

Finally, the challenges of RCM, through the network, also want to preserve a market share high more than ever. In fact, it reached 41.8% over the first four months of 2017 and 43.5% for the single month of April. Historical and colossal!

Original Source : leseco.ma

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