Tunisia: Kia Motors wants to assemble all its models in Tunisia 2017-06-13
Despite the difficult economic situation, City Cars, the Kia Motors dealer ended the year 2016 as a market leader in PV.
In the presence of Amel Bouchamaoui, President of the Board and Mehdi Mahjoub its CEO, shareholders were satisfied with business performance, sales Affairs of City Cars and gross profit increased respectively 10.5% and 2.3%.
With 5,347 private cars, City Cars is the leader of the PC segment ahead of the Volkswagen brand; Mrs Bouchamaoui said that the achievements of City Cars are satisfactory. The company's turnover increased by 10.5%, from 142.89 MD in 2015 to 157.83 MD in 2016, the concessionaire develops its network with 13 operational agencies; the network will reach 17 agencies, by end of 2017.
Amel Bouchamaoui also said that their lobbying of the parent company has paid off and Kia Motors has given its agreement that City Cars begin the feasibility, sourcing and price study for the K2700 and K2500 models. She wants to ensure the assembly of all the Kia models in Tunisia.
Mourad Bouzidi, a journalist, asked about the evolution of quotas and the latest meetings with the Minister of Commerce. Abdessatar Ibrahim said that the price rise of periodic maintenance can drive away potential customers. For him, the price of the company is undervalued. He recommends multiplying financial communications and energizing the market intermediary.
Mehdi Mahjoub pointed out that the shift of the dinar is the main issue, regarding the quotas, the general manager wanted to recall that the market of the automobile is legally free and that the ministry is convinced. Mehdi Mahjoub also indicated that periodic maintenance is done by taking an appointment and those who have no appointments have to wait their turn. For this purpose, the headquarters offers its customers during their wait time an air-conditioned space, very comfortable lounges and a drink dispenser.
In the case of the small shareholder representative on the board of directors, the CEO pointed out that the company scrupulously respects the law and it is up to the legislator to change the law. The representative of the legal department of City Cars said in this context that the company has written to the CMF for clarification, which replied that what they are doing 100% legal.
City Cars finished 2016 as a leader, it closed in 2016 on the top of the podium, and the extension of its network has enabled the creation of the new jobs.